Is proximity marketing legal?

One of the key concerns that consumers have with proximity marketing is privacy. While consumers must give permission or opt-in for a retailer to track their location, there is a fine line between consumers feeling like they are receiving useful information and like their privacy has been invaded.

What is Bluetooth wireless proximity based marketing?

Bluetooth proximity marketing (also called beacon marketing) relies on placing battery-operated proximity marketing beacons within a given location, such as retail premises. The proximity marketing beacons send short-range signals to mobile devices via Bluetooth.

Can I use beacons without app?

Summary: For installations with regular beacons (an ibeacon is a type of beacon) then you cannot do much without an app, as you cannot interact with users (even after the additions from Eddystone). Beacons cover a huge number of uses in many different verticals, but often generate the same questions.

How do you implement proximity in marketing?

Other ways to use proximity-based messaging include: Send customers current promotions and deals when they enter a bank or store. Send this to customers based on how they use your app, how often, and how long they’ve been a customer. Customize the offers so they’re in line with how customers use your product.

What are Proximity products?

Also known as ‘hyperlocal marketing’, proximity marketing involves targeting potential consumers with personalized adverts based on how near a consumer (or device) is to a specific location and enticing them to make a purchasing decision in the immediate future.

How does Bluetooth proximity work?

When two smartphones with Aarogya Setu installed come in each other’s Bluetooth proximity range, the app collects information. If one of the two people have already tested positive, the app will alert the other person and in the process allow the government to trace potential cases.

What is geofencing in marketing?

Geofencing marketing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.

Can stores track you?

How do retailers track their customers? Inside the store, many retailers—particularly the largest chains—use devices called beacons, which connect to your phone’s Bluetooth signal. Stores can also track you through your phone’s Wi-Fi connection. Outside the store, retailers can track you with GPS.

Can Bluetooth reveal your location?

A beacon does not collect information on nearby devices—like a television station, its signal is a one-way broadcast—but when an Android phone sends Google a unique Bluetooth identifier, the company can not only track you around town, but also into a mall, through a store, and up to a specific rack of clothes.