How was Pokemon go marketed?

Pokemon Go is combining social media with local marketing (small businesses are seeing big gains in sales due to extra foot traffic from the Pokemon game) and of course Mobile — the Pokemon game is making it possible for people to interact in the real world and social media world simultaneously in new ways.

Who is Pokemon marketed towards?

The nature of the Pokémon games and series leads many to believe that the company focuses primarily on children as their target market and for the most part in their early years, this is true. That said, looking at the statistics, their biggest segment of consumers are above 18.

What is the target audience for Pokemon?

young boys
While Pokémon’s target audience is young boys, Pokémon Go seems to have captured the imagination of a much wider demographic.

What are the characteristics of service *?

Features of Services – 4 Main Characteristics: Intangibility, Inseparability, Variability and Perishability. Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.

Why did Pokémon Go succeed?

As aforementioned, Pokémon Go combines some innovative and technologically advanced features, particularly augmented reality and geolocation. That said, it’s not simply the technology itself that makes it stand out – rather, it’s the way this combination makes perfect sense, and works with the own flow of the app.

Is Pokémon Go an example of AR?

The concept of AR is the point where the digital and analog worlds mix. Pokémon Go provides a perfect example and may be the trigger to begin the widespread development and adoption of this technology. In Pokémon Go, players view digital Pokémon imposed on the real world via their mobile device screens.

Is Pokémon a girl or boy?

A Pokémon is female if its physical Attack IV is less than or equal to its species’ gender ratio, otherwise it is male.

What age group is Pokémon aimed at?

Extremely entertaining series of series! Very kid friendly but some violence and scary scenes. Great messages about friendship and teamwork so I recommend children 5 and up can watch Pokemon!

What age group plays Pokémon?

Is Pokémon really for “just for kids,” anyway? A 2020 study published in the journal Heliyon pegged the average age of Pokémon Go players at 25. Following the release of Pokémon Sun and Moon in 2016, Nintendo revealed that the duo of 3DS games attracted more players in their 20s and 30s than any entry had previously.

What is the nature of service marketing?

Service marketing is a branch of marketing concerned with marketing of intangible products. This marketing is based on value and relationship. It involves marketing of various economic activities offered by business comprising of both Business-to-Business (B2B) and Business-to-Consumer (B2C) services.

What are 4 characteristics of service marketing?

When marketing services, a service provider must consider four unique characteristics: intangibility, inseparability, variability, and perishability.

What are the characteristics of products marketed in service marketing?

The products marketed in service marketing are generally heterogeneous in nature. These intangible products differ in their nature and each one is unique. These products are not identical as in the case of physical products. Every customer gets different level of satisfaction with the services delivered by the same service provider.

What are the four major characteristics of a service?

Services have four major characteristics that greatly affect the design of marketing programs: 1 Intangibility 2 Variability 3 Inseparability 4 Resulting Marketing Implications 5 Perishability

Does the nature of a service business dictate its marketing approach?

However, the nature of a particular service business may dictate a need to place much greater emphasis on certain marketing elements, which in turn could lead to different marketing approaches. It is frequently argued that services have unique characteristics that differentiate them from goods or manufactured products.

What is service marketing?

– Meaning, Characteristics, Classification, Examples What is Service Marketing? Everything you need to know about service marketing. A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity.